Job Description – Web Developer
Position Title: Web Developer
Department: Marketing
Reports To: Marketing Director
Role Overview
As a Front-End Web Developer at MagnaWave PEMF, you will play a key role in building, maintaining, and optimizing dynamic, user-centric web platforms that align with our brand’s innovation and growth goals. You will leverage AI-driven tools, automation, and analytics to enhance user engagement, improve digital performance, and streamline data-driven marketing initiatives. Collaboration with our marketing, IT, and content teams will be essential in delivering high-performing, scalable, and intelligent digital experiences.
Core Duties and Responsibilities
Front-End Development
- Develop responsive, accessible, and visually compelling web interfaces aligned with MagnaWave PEMF’s brand and UX standards.
- Implement advanced front-end frameworks (React, Vue.js, or Angular) and ensure optimal site performance across devices and browsers.
- Utilize AI-assisted development tools (e.g., GitHub Copilot, ChatGPT, or similar) to accelerate coding efficiency and maintain high-quality code standards.
- Ensure compliance with web accessibility (WCAG) and SEO best practices.
AI and Automation Optimization
- Integrate AI-based content personalization and recommendation systems to enhance customer engagement.
- Implement AI-powered analytics and A/B testing tools to track behavior, conversions, and optimize UI/UX decisions.
- Collaborate with Sales & Marketing to utilize machine learning and automation in lead scoring, chatbots, and intelligent forms.
- Develop workflows that connect AI models (e.g., OpenAI APIs or similar) with the website for dynamic content or intelligent search.
Back-End Development and Integrations
- Customize and optimize WordPress themes, plugins, and headless CMS setups for flexibility and performance.
- Build and maintain RESTful and GraphQL APIs for seamless integration with CRMs, marketing automation tools, and e-commerce platforms.
- Develop and document automation processes for syncing data between the website, CRM systems (KEAP, Infusionsoft, Odoo), and analytics tools.
Performance, Maintenance, and Security
- Conduct ongoing site performance audits using tools such as Google Lighthouse, PageSpeed Insights, and GTmetrix.
- Implement best practices in cybersecurity, including SSL management, vulnerability scanning, and secure API access.
- Monitor uptime, page load speed, and AI-driven performance alerts to proactively resolve issues.
Cross-Department Collaboration
- Partner with sales and marketing to optimize conversion paths and landing pages using AI insights.
- Collaborate with content creators and designers to implement dynamic content and animations.
- Support internal teams by developing automated dashboards and reporting tools that visualize web performance metrics.
- Collaborate with Education to optimize Continued Education and learning flows.
Required Skills and Abilities
- Strong proficiency in HTML5, CSS3, JavaScript/TypeScript, and frameworks (React, Vue.js, Angular).
- Expertise in WordPress, including advanced theme and plugin development.
- Understanding of AI tools and APIs (e.g., OpenAI, TensorFlow Lite, Google Cloud AI, or ChatGPT integrations).
- Familiarity with CRM systems (KEAP, Infusionsoft, Odoo) and marketing automation platforms.
- Experience using Git/GitHub, CI/CD workflows, and modern DevOps practices.
- Proficiency in SEO, schema markup, and AI-assisted content optimization.
- Strong analytical mindset; experience with Google Analytics 4 (GA4), Tag Manager, and AI analytics platforms.
- Knowledge of website accessibility standards (ADA/WCAG) and cybersecurity best practices.
- Ability to work cross-functionally and manage multiple concurrent projects efficiently.
Education and Experience
- Bachelor’s degree in Computer Science, Web Development, or related field, or equivalent work experience.
- Minimum 3–5 years of experience in professional front-end development.
- Experience implementing AI-driven web features and automation workflows preferred.
Physical Requirements
- Prolonged periods of sitting and working at a computer.
- Occasional movement throughout office, warehouse, or production areas.
- Ability to lift up to 25 pounds periodically.