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Marketing Analyst

Hertz
Full-time
On-site
Atlanta, Georgia, United States
IT/Tech
Description

Key Responsibilities:

Assist with marketing tasks needed to run successful car sharing business
Tasks
  • Handle social media responsibilities with assistance from Social Media Manager
  • Work with Graphic Designer to create collateral for university
  • Work with Pricing & Marketing to develop ongoing pricing to drive revenue (Spring Break, Valentine’s Day, March Madness, etc.).
  • Analyze marketing trends, such as producing monthly promotion code results & success of marketing program “pilots”
  • Work with Marketing Manager to track success of marketing programs & promotions
  • Handle promo item requests
  • Assist with event planning & coordination
  • Work with Marketing COE to provide direction
  • Copywriting for website, marketing collateral, advertising, e-newsletter
  • Researching & monitoring upcoming community events in metro markets
  • Assist with partnership marketing, which includes scheduling conference calls, and coordinating activities
  • PPT presentations
  • Monitor competitors in the industry & send team clips

Starting salary is $65K; commensurate with experience. 

Education:

  • Bachelor’s degree required, preferably in Marketing or Business

 

Professional Experience:

  • At least one year experience in a corporate environment 

 

Skills:

  • Detail oriented & well-organized
  • Outstanding communication skills (verbal & written)
  • Copywriting skills a huge plus
  • Creativity
  • Analytical
  • Able to work independently and as a team
  • Familiarity with Photoshop & Microsoft Publisher

 



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